But no, youre spot on. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. Is that present for you? The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) So if you could just bring back the old format that would be great. In the podcast, she . Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. Ill end on this. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? Yes, of course we are. Thats driven most of our growth in podcasting over the last two, three, four years at the company. I also think theres a new thrust in influencer marketing. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Usually, yeah. See omnystudio.com/listener for privacy information. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. The Ron Burgundy Podcast on Amazon Music The other is the digital audio group. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. Both are completely okay and actually really perform well. You launched a lot of new stuff. He was like, I believe in this medium. I dont know. Do you think that youre moving the high-margin dollars into the longer tail? Stuff You Should Know is usually up in the 40s. And everything in between. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We used Jun Group. Heres a funny anecdote. One hundred and twenty million a month? Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney You should buy streaming. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. That's it. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. I dont know that well have a big reveal. I can go on as long as I want.. Itd be like being able to walk away with your channel. Everyone does it. That is technically a long tail show. Its just a disconnect. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The last thing Id say is more of a human thing. Don't act like you're not impressed. Barlow is a writer and producer on the show as well as. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. I have nothing else to say. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. The Ron Burgundy Podcast - podcasts.google.com Bob Pittman can buy Stuff Media and say, You know what? I dont see a reason. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Youre saying we have to innovate and push back in it, but its still just promo codes. Its clearly not as regulated as radio. I can get all three, all the time. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Humans have a predilection for overcomplicating things. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. They had seven or eight podcasts that they were making. I think they know the effect, long-term, that you have when you stop marketing. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. via Podcasts. Not great. The oldest one, Pierce, is 17. Join America's favorite . For sure, we deserve and need it. Really, really terrible. 2023 Vox Media, LLC. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Were in total control there. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. This thread is archived We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think weve said this publicly. There is nothing broken in the podcast distribution and monetization model today. Ill go from the more obvious down to the less obvious. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Reviews. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The counterexample there is obviously Joe Rogan at Spotify. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? You always do if youre running a startup. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. Yeah. The math works out with subscription, but Im not sure how it works out with advertising. People were shouting questions at me as I walked through the halls. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. Will Ferrell Stages Late-Night Takeover to Promote Ron Burgundy Podcast Yes. The Ron Burgundy Podcast podcast - Listen online for free They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. The third thing they let us do was have a sales team. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. You own the radio stations and you program them. Aren't. Real. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Oh, its right here. All I see is this constructiveness across these two segments. It has been a pitfall of digital media from day one. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. Im building up to it. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. I cant find the reason in podcasting. The Ron Burgundy Podcast - Listen Notes Then if they want to, we launch their podcast with iHeart Podcast Network. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. The second reason is parallel pathing. We realized that maybe our greatest asset was the people who worked there. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. Eighty million Americans a week listen to podcasts. Google and YouTube are awesome. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. The Ron Burgundy Podcast Podcast - Listen, Reviews, Charts But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Was Great. Just before we started, I was looking at your website. Nothings perfect, but its pretty close to perfect. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Even Decoder is bad at marketing; this is as much marketing as weve ever done. Its because of the venture capital money. It often is. True Crime-The Ron Burgundy Podcast - music.amazon.com Weve all seen this, so Im not saying anything privileged. Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia One was just investment. The Ron Burgundy Podcast - Podcast Addict We were talking about these giant platform companies. The Ron Burgundy Podcast - Podcasts-Online.org Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Theyre mine. Yeah. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Have you had conversations with Spotify about making stuff exclusive? We do all kinds of advertising models with Malcolm and his team. Because if youre launching new stuff, youve built the archive, you built the library. Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! So of course I asked Conal about that and lots more. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. Ron Burgundy Is Getting a Podcast - IGN Radio is a more ruthless industry than podcasts. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. Ill answer it this way. Its a great point and question. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. I look at the companies that have the targeting capabilities. I end on this team because its very important, we have our business affairs team. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! It comprises broadcast radio, live events, and a few other things. But that has been their promise for years, and it might still be their promise. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We do talk to them. Also, the medium was exploding. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Is this a thing you want to do? One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. We are a mass-reach medium. A little bit. The Ron Burgundy Podcast Season One Trailer. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Global Player | The Ron Burgundy Podcast - Podcast Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . 'Ron Burgundy Podcast' Headed to iHeartRadio - yahoo.com Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Yeah. We take this for granted as creators, as publishers, and as networks. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. Launching in early 2019, the podcast will be co . In fact, it was always there, but now it has exploded. Are they yours if theyre subscribed on YouTube? You brought up your numbers, so I have to ask you about them. I dont have it candidly on a P&L anywhere. I just dont see it fixing anything thats broken. One of these cards literally says, What is your org chart? That is my whole brand. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. How have you arranged iHeart Digital? On the other side of the business, you own the distribution. How do you account for that? But that maverick approach has included some controversial steps as well. We also have a digital marketing team, I forgot that in the org chart. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. She said, On the podcast, its much looser. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. We are an obsessively, widely distributed content company. Wheres the tension there? But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Fair enough. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Film series [ edit] It made it the medium that the internet promised creators it would give them but hadnt yet. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. What that meant for us was that we were not the main course anymore, as it were. We also have an original content series we make with IBM called Smart Talks with IBM. Carolina Barlow: Co-Host, Writer, and Producer. Its redemption codes and URL codes. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. I think its high attentiveness at scale with partners that weve been able to maintain so far. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. Is there any tension there at all? This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We ran a third-party research study two years ago with WARC. One is called the multi-platform group. Thats important, because I think they want to do the right thing by the medium. Its good content. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. The Ron Burgundy Podcast (Podcast Series 2019) - IMDb Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. With podcasts, youre talking about promo codes at the ends of the ads, right? Ive always thought about it. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Thats a super good question. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Its incredibly collaborative. They chose a real simple version of it called Really Simple Syndication, RSS feeds. You brought up SEO. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. It didnt go well for him either. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. The NFL is very similar. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. I hate to answer it so vaguely. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. This is a split, right? That definitely helps, so we jumped in. Its not like a low-engagement medium. But yes, weve seen that convert. Our business affairs team is busy and accounts for a lot of our growth. Its not mutually exclusive, first of all. Its worked for them for 10, 15 years. No, because podcasting is a decentralized medium insofar as its distribution is concerned. I struggle to see something broken with this. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? We try to organize them into slates that have EPs and producers on top of them. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. Or, the negative reason, theyre covering up bad work. Yes. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! Absolutely. The Ron Burgundy Podcast - Apple Podcasts - Apple His last remarks drew laughter and claps from co-workers. Will Ferrell Takes 'Ron Burgundy Podcast' Live; His Network Is We tend to think and work sequentially. Yeah, youre right. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. All episodes of The Ron Burgundy Podcast - Chartable We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. The things youre describing dont always happen, right? If you dont do this, you will never have the reach you need in digital audio. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Hes fantastic. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. But Ill talk you through why. Menu. Big Money Players and iHeartPodcasts. It was a smart move on their part to buy a company like HowStuffWorks.com. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Its an audio medium. We also co-own a company with Will Ferrell. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Its not that theyre bad people. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. He also co-owns a company with us. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Sometimes they just shuffle it to create change. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes If you love digital audio and you want real reach, there is no way to get real reach in digital audio. We all did it. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with.
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