External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. easyJet is delivering its strategy through four strategic priorities, which define the areas of focus to achieve their ambition. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Aggressive competition at Berlin airport and Tegel ramp-up, 1. Identify your stakeholders . The second aspect which is on the strategy of this company is sustainability. What is stakeholder mapping? How to map stakeholders The threat which faces this airline is the availability of substitutes. All Rights Reserved by Barakaat Consulting. "Easyjet Stakeholder Mapping" Essays and Research Papers . Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. The company has invested in the efficient use of airports. With that in mind, the commonalities that are shared between the clientele that make up the respective classes can easily withstand analysis. Changing priorities for consumers to drive ancillary revenues, 1. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. However, we may send you emails on our new reports and solutions. ba plans to reduce co2 emission by 50% by 2050 and reduce noise per flight by 15% by 2015. in 2004, the ordinance allowed a wage increase of 33%. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. It also provides a reflection of what is anticipated to be achieved in the future, that is by the year 2013. It is worth noting that the airlines mission statement is to provide the travellers with safe, good value, point to point air services (Ballesteros 2007). the total discounted cost stream is 8.4 billion. This shows that the despite the prevailing threats in Europe, this airline still has a large market share in the market. In essence, focus remains on pricing strategy and the expansion of its route network across Europe and even other parts of the globe. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. monopolies are not absolute; they are constrained by competing. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). Analyse the relevant stakeholders with the power/interest matrix. Explains that a single monopoly is one organization that holds 100% of the market share. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. Please note that you agree to receive email updates from us on our new reports and solutions. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. Leaders (including data / analytics / insight leaders) will easily recall others they work with often. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. Modul 3: Pemetaan Pemangku Kepentingan (Stakeholders Mapping) Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. Explains the valuation assumes an 80% load factor annually and a 5% increase in the cost per passenger. Stakeholder mapping in 4 steps. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. 3.2. For example: We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Essentially most passengers have discovered EasyJet airlines through its reputation for low fares (Jones 2005 ). Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. So, here, I want to share with you my favorite 6 Stakeholder A. the elasticity of demand is determined by competition. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. Opines that governments want easyjet to keep within their legal rights as a business and for them to pay taxes. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. mary mcnamara articles; location pin emoji black and white; how to calculate binomial distribution using calculator casio Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. These monopolies denied other interested stakeholders from actively taking part in the industry. To show where there may be areas of alignment or areas of opposition between stakeholders. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Define the scope, goals, and desired outcomes of your project. Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. Explains that unions help protect employees from unjust dismissal through collective bargaining agreements (cba). Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. In addition, the airline faces stiff competition from the flagship airlines which are more stable financially. This is because the airline has been able to capture key routes in Europe. Focus on seasonality improvements such as season contracts and bases. Creating a Stakeholder Analysis: How do you do that? - Medium We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Stakeholder analysis is a way to get help from key project players. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. It can be understood that . Simple & Easy EasyJet Titles. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. Currently, EasyJet is ranked as a leading low cost airline in Europe. The risk of entry by potential competitors In essence, the airline industry is placed in a position where there is a potential new entrant into the industry. French, WL 1986, Human resources management, Houghton Mifflin Co., New York. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. Unions were once seen as an organizer of labor rights but they play a key role in management as well. Figure 1: EasyJet stakeholder map. Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. the risk free rate is typical given the current economy and market risk premium. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, EasyJet Companys Strategic Analysis and Marketing. Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. IvyPanda. That is in the event that the political and legal environment does not sustain the plans. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. First choice brand and increasing customer loyalty. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow Sort By: Satisfactory Essays. In this case, there is no cut throat competition among the supplier of these airplanes. Elke Sanz - Sr Manager Human Centred Change - LinkedIn on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. Grow your business. however, there are weaknesses which restrict their performances and revenues. The tables below illustrate the current state and future plans of the company. easyjet stakeholder mapping. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). Increasing automation driving self-service capabilities for customers. professional specifically for you? The future of easyJet 16 6. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 In the recent past, the airline has been carrying out an evaluation regarding its fleet. References for EasyJet PESTEL / PEST Analysis. This is a tool which is used to evaluate the internal and the external environment of a business. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. One of the most important aspects which have made this airline to stand out is the route system. From engineering to banking, NASA to US Airlines, there are labor unions that represent the employees or workers while acting as a bridge between the labor force and the administration. a product or service. the rise and decline in fuel costs affect the lifespan of many airlines. 3. The power of suppliers is another aspect which is brought to the fore by the porters five forces. This ensures the customers are satisfied with the nature of operations which are in progress. These services are on a low cost basis. Although this company undertook her first flight in 1995 and operated on two routes, ten years later the company has been able to operate on 212 routes across Europe. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. Secondly, the airline has a good market share in Europe. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. The concept of this airline is based on the fact that the following the loosening of the restrictions regarding the airline industry, the demand for the short routes would be on the increase. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). Explains that unions can enable almost everything that is good for employees and also helpful for the union in many ways.
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