Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Keep this in mind with everything you do regarding sponsorship. In the industry this is known as "activating" the sponsorship. Valvoline has been there for as long as people have been racing cars. smoga07 Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. Everyone from the outside thinks that everyone racing cars has sponsors. A good marketing/sponsorship proposal includes: 1. Want to sit next to thousands of screaming fans? i !16QRs"ASTaq2B#$345CDbrt Is your account popular How many Thousands of followers do you have? Bring your own food to Track Days Save money while eating better. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Organize the proposal in sections. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. Increase sales? Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Posted on January 12, 2023 by admin. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Your approach should include details of how youll provide value to them. Offering hospitality and a TV audience isnt enough. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. You will use that information to get back to your sponsor with a winning proposal. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor You can use this to get an idea of a suitable industry or company. Helping race directors share expertise and learn from each other is a big part of what we do. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? When it comes to drafting your proposal, you can use either a presentation or document format. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. 5 0 obj After all, they're after your event as much as you're after their sponsorship! Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. If you want to run in one of the very few racing series that do get sponsors and prize money? This way both the parties enter into a sponsorship contract or sponsorship agreement. <> Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. If you dont, it might be worth working with a designer to create this as they work on your proposal. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Go more into depth with your research to get a sense of their specific goals. Everyone from the outside thinks that everyone racing cars has sponsors. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. endobj . As a racing driver you are focused, talented and ambitious in something you love to do . Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. 0000001257 00000 n Redline360. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. Are your posts in line with the companys current message? Do research about the company. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. . 01. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. The kind a marketing agency might present to a client they want to get on board. You are so much more than a racing driver so think about your interests and skills outside of motorsport. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. Write down all important facts, such as the biographies of the racers and the team's success rate. Open the template in our online editing tool. Pravega is the Sanskrit word for High Speed. Text of Pravega Racing Sponsorship Proposal. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. The design proposal sponsorship is easy edit in InDesign. In return, the racer gives the organization publicity and extras, such as personal appearances. Thanks, Hopeless Tuner. AB-InBev, the parent company reported 54.3 billion in profit during 2012. If you can convince a company to sponsor you, but that company doesnt quickly see the value. Download this 100 percentage editable presentation and get access to our highly . Why is it better than everyone else's? Click on the fillable fields and add the required data. $ 15K . A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. People love to talk about themselves so ask questions and chat about them. Of course you can. Are you posting regularly? Not only are you competing against other racing drivers but also against all other marketing activities. Read on for a step-by-step guide to getting sponsored. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. But remember, a great proposal is about so much more than an attractive design. They must know what they are sponsoring so that they can decide whether to accept your proposal. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. People regularly contact him asking for free parts in exchange for running a couple stickers. This is where you set yourself apart from the rest. The template proposal sponsorship comes in A4 and US Letter size. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. Make your direct pitch. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Race Car Sponsorship Proposal Template. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Without primetime TV coverage, how will people see your sponsors name/product? She also has edited and produced online content for those publications. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. You might be getting involved in discussions on LinkedIn. Tell us about the class you run. A picture of you in your race suit. Collect this information together when it comes to talking about renewal. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. . Businesses who sponsor drivers will pay money or provide free (or more likely. From NASCAR, to Club Racing, to go-karting. Always be thinking of ways to reach new people. Thank the letter reader for his or her time and include all of your contact information. Thank the letter reader for his or her time and include all of your contact information. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Dont just approach motorsport press for coverage. If you let racing get too close to Work all the fun goes away. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. It's now time to decide whom to approach and how to get them interested in sponsoring your race. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . Include contact information on the introductory letter and proposal. 1. 2011 Team Racing Sponsorship Proposal Our desire . Your almost there! No matter what you do, try and bring consistency into all elements of this process. vve Many more also emulate a classic livery because it looks really cool, without any form of compensation. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. So I built it myself-Ferdinand Porsche. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. A motorsport proposal template wont be for everyone. Unfortunately, retaining sponsorship in the long term may not always be under your control. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. Nationally Televised racing is just that. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. One of the first things a prospective sponsor will do is check out your social media accounts. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. Sponsorship brings so much more than a logo on a car . The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. But with good content and a consistent posting strategy, you can grow your following and increase your reach. Do you have a special story? Val Apple Motorsports, Inc. 2. Treat the race car sponsorship proposal as a business transaction. Click the link below to read more. You can customize the colors to match your company's brand. Sign it in a few clicks. How to Write a Sponsorship Letter. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream
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