All rights reserved. consist of the opinions of Gartner’s research organization and should We don’t own media or make money from publishers. “Not only is Advertising Cloud TV the most comprehensive platform available, but our unique position as an independent technology provider is conquering barriers to scale the market opportunity,” said Brett Wilson, VP and GM of Adobe Advertising Cloud. We believe content is as important as delivery. GARTNER Solutions. All rights reserved. does not advise technology users to select only those vendors with the Manage all your digital media strategies to deliver better ads for every audience. “Adobe Advertising Cloud TV is leading the charge for more automation and data-driven targeting in traditional TV advertising,” said Brett Wilson, vice president and general manager, Adobe Advertising Cloud.

Gartner does not endorse any document and should be evaluated in the context of the entire document. All rights reserved. As investment expands and new entrants make the space more competitive, what separates Advertising Cloud TV from the pack? All media. affiliates in the US and internationally and is used herein with Adobe, the Adobe logo, Creative Cloud and the Creative Advertising shouldn't be hard. the United States and/or other countries. Adobe Advertising Cloud. We bring art and science together, giving you access to Adobe Sensei to scale bidding and optimisation strategies and Advertising Cloud Creative to let you create thoughtful, dynamic messaging and ad sequences based on audience data. The Gartner document is available upon request from Adobe. الشرق الأوسط وشمال أفريقيا - اللغة العربية, Southeast Asia (Includes Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) - English. Copyright © 2018 Adobe. Contact Us. not be construed as statements of fact. vendor, product or service depicted in its research publications, and Gartner disclaims all Allianz Group integrates platforms with Adobe Advertising Cloud to better target customers and improve performance. Designed to connect advertisers and national TV media owners in a seamless way, the integration leverages a standard set of API’s for a live view of inventory, transaction of orders and receipt of reporting data. We believe advertisers deserve to know exactly where their money is going — it's that simple. And thanks to Adobe Advertising Cloud Search — Advertising Cloud’s search advertising solution — marketers can now plan and buy linear TV against audience segments that have already demonstrated intent through online searches. We don’t share or tie down your data. Resources. does not advise technology users to select only those vendors with the This Gartner research publications

Nobody knows the data like us. We are committed to providing a media buying platform you can trust. *Gartner Magic Quadrant for Ad Tech, Andrew Frank, Lizzy Foo Kune, James Meyers, Eric Schmitt, 11 October 2018 All media. So the days of siloed media are finally over. Native integration with Adobe Analytics Cloud enables audience-based linear TV planning and buying with first-party data. Take part in the 2021 Digital Trends Survey and get early access to new industry insights you can use next year.

permission. Any marketer can plug their own data into Advertising Cloud’s demand-side platform; advertisers do not need to be pre-existing Analytics Cloud clients in order to use their digital first-party data for traditional TV. warranties, expressed or implied, with respect to this research, We believe advertisers deserve to know exactly where their money is going — it's that simple. Explore more 2019 Digital Trends in advertising. Cloud logo are either registered trademarks or trademarks of Adobe in Adobe Advertising Cloud TV and clypd are now integrated, furthering data-driven TV buying through automated software. It works seamlessly on our platform and anywhere else you want to use it. Which is exactly what we're making happen. Premium Ad Inventory. highest ratings or other designation.

And we bring that expertise to bear on advertising. graphic was published by Gartner, Inc. as part of a larger research Creative Advertising Services. We are committed to providing a media buying platform you can trust. And then, we help you to act on those insights with unified, co-ordinated campaigns through all your media and marketing channels. The company is introducing Adobe Advertising Cloud TV, which adds new capabilities to the TubeMogul platform, and expects it to accelerate the adoption of data-based automated TV buying, including linear TV, addressable TV, connected TV, VOD and over-the-top TV.

We don’t own media or make money from publishers. The ability to use data to reach a strategic audience — mothers who are in market for an automobile as opposed to Females 25-49, for example — has been a hallmark of data-driven television for years. Adobe has the only independent ad platform that unifies and automates all media, screens, data and creativity at scale. Use AI and data integrations to make search marketing about strategy instead of best guesses.

Get smarter search marketing management. Streamline the creation of meaningful ad experiences that resonate with your audience. “Adobe Advertising Cloud TV is leading the charge for more automation and data-driven targeting in traditional TV advertising,” said Brett Wilson, vice president and general manager, Adobe Advertising Cloud. vendor, product or service depicted in its research publications and

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