In addition to the Celestiq being very exclusive, the automaker will likely try to justify the price tag by making it its most luxurious vehicle ever. Thats not Cadillac’s job. Bentley doesn’t have an EV yet. https://www.detroitnews.com/story/business/autos/2020/03/06/automakers-coronavirus-parts-disruptions/4977019002/. I don’t see there being as much of an impetus to spend that much when much cheaper vehicles have performance that is nearly as good. I’d be all for this, I’ve often said Cadillac once competed with Rolls Royce and should be aiming higher today but they’re going to need better entry level and mid-tier products to go with a $200K car. And together, with our dealer partners we must co-develop the transition to electrification. The company's first foray into electrification—the Volt-based ELR—was a stunning flop. However, the issue of cost was not voiced. It has me wondering. Cadillac will, as it always has, try to build the best $50,000 car they can and hope people buy it. On the other hand, a luxury car was built on a larger, much more sophisticated platform, with a large sophisticated engine sometimes with 12 cylinders or a V-8. I would also like to see the Celestiq succeed, but I Cadillac is pushing the envelop a bit too far it they actually think they can sell this car for $200,000. We’ll follow this story as it develops, so make sure to subscribe to GM Authority for more Cadillac Celestiq news, Cadillac news, and 24/7 GM news coverage. Rolls is in an entirely different league. In addition, the Celestiq will be hand-built in the United States. I see maybe 250 to 750 over the course of its lifespan. If this information is confirmed, then the car will become the most expensive in the history of the brand. Like us on Facebook to see similar stories, Supreme Court restores ban on curbside voting in Alabama, Chipotle reveals it killed the free tortilla side because people were ordering too many during the pandemic. Americans don’t want electric ,self driving cars but they do want a good transportation value that is priced right, fun to drive and a realistic vehicle ! Jonathan is an automotive journalist based out of Southern California. I really want this to be a global smackdown! The last Cadillac IMO was 1957 when you can get a unique Cadillac that shared little with the rest of GM, the party was over in 58′ when an Impala looked and can be nearly optioned as a Caddy (Lincoln died in 69-70′ when the Continental became a T-bird and Mercury with style and Imperial in the same time became a loaded Plymouth). What are these guys thinking ??? However, one of the journalists of the Wall Street Journal, citing the head of Cadillac, said that the starting price of the new Celestiq could reach $ 200,000. As a result, expect to find an expansive cabin with seating for four people and a plethora of innovative technologies. In the U.S. GM will have the Escalade, Corvette & Hummer EV. When you make an EV, with a nearly silent motor, that is noisier inside than a midrange ICE sedan because of wind noise, you do not deserve to be called luxury. So it won’t happen. This is a segment no one has even come close to touching. And add to that, now “Tier1” bull****. All dealers must follow franchise agreement regulations to a T, and the current agreement expires this November. Save my name, email, and website in this browser for the next time I comment. Cadillac, that is exactly what you need… a halo car. They need to up the game and make a truly unique not just another cloned GM vehicle. The majority if it’s sales more than likely being in China. Now, according to media in attendance at the event, the upcoming Cadillac Celestiq will cost at least $200,000. This is likely the flagship JDN endlessly teased before he got canned. In your #1, you say the Allante was “another prts bin, FWD week attempt”. If we try to transfer this value to “today’s” money, then we will get the figure of 120,000 dollars.Recall that Cadillac built a modular platform, which was created specifically for electric cars. My opinion that I keep sharing with everyone here that Cadillac will have a huge opportunity and most likely their last chance at becoming a Tier One Luxury Auto Brand is only with the transition to EV’s. I am not objecting to it just wondering how to make the pieces fit in a way that makes scene. That’s their game, and why would they change it considering that is where the money is? We are also looking for an experienced forum moderator to join our team. 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