Fontanelle, Anthony "Jeep's Target Market Covers Everyone." Jeep SWOT Analysis Jeep Strengths Below are the Strengths in the SWOT Analysis of Jeep: 1. (adsbygoogle = window.adsbygoogle || []).push({});The Jeep Wrangler, the successor to the World War II Jeep, is a mini sport utility vehicle that debuted in 1987. Jeep’s Wrangler variant, Wrangler Unlimited provided ample storage space, comfort, convenience and technological advancements all at the same time with robust looks and created a new milestone in the market. But now it is seeking to appeal to a larger market to cover the young enthusiasts. Shop for wrangler toy jeeps online at Target. The automaker is also targeting an upscale demographic with a median income of $60,000.The all-new Jeep Compass features the Jeep brand's signature seven-slot grille, round headlamps and trapezoidal wheel openings and a new silhouette that features a steeply raked windshield. The threats in the SWOT Analysis of Jeep are as mentioned: 1. Suzuki Gypsy 3. This helps it in keeping its price range at par with rival companies so that they seem affordable and pocket-friendly to its customers. They should enter growing markets with lower cost models where they can get larger volumes 3. Mini Pajero. This luxury sport-utility vehicle was first produced in the year 1992 and still occupies a good. The target audience for the Jeep Wrangler is the individual who wants the “go anywhere, do anything” promise offered by the iconic Jeep. It has its headquarters base at Toledo in Ohio. "A lot of the younger consumers in the market are premium-oriented," Lindland noted. Free shipping on orders of $35+ and save 5% every day with your Target RedCard. The exterior of the new Wrangler was designed with its heritage in mind, said Trevor Creed, senior vice president of Chrysler design. Some of its main rival companies are as follows-, Jeep is a very popular brand and started its operations by working for the military. Low penetration globally among the relevant people 3. It produced the oldest SUVs that were a four-wheel drive for US army and its allies during Second World War. Besides the United States, it has manufacturing facilities in countries like China, Brazil and Japan. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Toyota Rav4 2. Assembly plant for Jeep Compass was at Belvidere in Illinois, where it had also produced Dodge Neon. Now that the vehicle is modified to cater to a wider market, it comes with loads of promises and surprises. February 2, 2019 By Hitesh Bhasin Tagged With: Marketing mix articles, JEEP is an American origin brand that is currently a division company of FCA US LLC, which in turn is a subsidiary of its parent company Fiat Chrysler Automobiles. In order to meet European demand, it built a plant in Italy in the year 2015. SWOT analysis of Jeep analyses the brand/company with its strengths, weaknesses, opportunities & threats. SWOT Analysis is a proven management framework which enables a brand like Jeep to benchmark its business & performance as compared to the competitors and industry. Iconic design which is synonymous with its name 3. Jeep is associated with the automobile industry and deals with several vehicles. But now it is seeking to appeal to a larger market to cover the young enthusiasts. Macro-economic factors which discourage purchase of new vehicles esp. As of 2020, Jeep is one of the leading brands in the automobiles sector. High Price compared to competition 2. Jeep Target Market Urban upper middle class individuals. Increasing fuel prices 2. "Once people see the new Wrangler, they're going to be blown away by what this thing looks like and what it can do," said Tom LaSorda, Chrysler chief executive officer.Jeep sales are increased by 11.5 per cent in 2005 and the automaker is eager to further alleviate the sales with its new Compass, the Liberty Diesel and the seven-passenger Commander.
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