There’s little point having a social media presence for your business if you don’t respond when people tag you, so keep your eyes peeled for incoming notifications and make sure you make the time to respond to each and every one – even if it’s just a simple “thank you” for a kind comment or piece of useful feedback. You can monitor what people are saying about you online, even when you haven’t been tagged, by following the advice in this post on how to manage your reputation on social media, which also includes some more tips for responding to comments or posts you’ve been tagged in. To tag someone on Twitter – known as a ‘Mention’ – type the @ key and a list of usernames that you follow will come up. You can press the backspace key once to delete their surname if you only want to include their first name. You can @ tag individuals and organizations in both shares and comments. Start typing the username you’re looking for if you don’t immediately see it in the list, and keep typing until you spot the one you’re after. people are confounded by the differences between # and @ tags; and as a result, they tend to use them interchangeably. For example, according to AdWeek, Instagram posts that tag another user result in a 56% higher rate of engagement. Tagging is a powerful tool for facilitating this interaction, and it can help boost your social media presence in a number of important ways: If any more proof were needed, there are some interesting statistics floating around that demonstrate the power of tagging on social media. A hashtag is a word or keyword phrase preceded by a hash, also known as the pound sign (#). Tagging, mentioning, @ing… call it what you will, interacting with other people by including them in your posts is fundamental to the way social media works. You can tag up to ten accounts, though some accounts may have disabled this feature so that they can’t be tagged in photos. What questions has this piece raised for you? With that in mind, the best way to think of the difference between these two tags is that using the @ refers to a person/group in a conversation, and the # refers to a topic of conversation. Carefully monitoring social media to engage users who tag you is an important part of a business' social media strategy. The Twitter equivalents of tagging other users is by inserting a relevant hashtag or tweeting at them, depending on the objective. What is a tag on social media? Slang terms have become increasingly prevalent on social networking sites like Facebook and Twitter. For lots more advice on how to use social networking platforms to support your business online, take a look at some of these other social media posts. Using social media helps your business to be seen. A side note here: if you have a public account, anyone who clicks on your profile and looks at your ‘tweets and replies’ will still be able to see when you mention someone, regardless of where in the post the mention is included. To message someone privately, so that only you and they can see it, you’ll need to Direct Message them. Definition: Tags allow social media users to engage an individual, business or any entity with a social profile when they mention them in a post or comment. Let’s start with the basics: why bother tagging people? We use cookies to improve your experience. Have a read of this post on how to respond to a bad review for some pointers on how to react to these sorts of posts, and don’t let this possibility put you off harnessing the power of social media! # tags work in both updates and comments; however, there is no drop-down from which to select a topic. You can also view a list of chat slang terms used specifically on Facebook or Twitter. This can include celebrity endorsers, brand advocates and industry veterans. Finally, and without wishing to end on a negative note, there’s always the possibility that you’ll be tagged in something less than positive, as social media is a quick and easy way for people to share reviews of your business – both good and bad. Like many things with social media, the use of # and @ tags is not universal across platforms or with different social media management tools. You can @ or + tag individuals and organizations in both individual updates and page updates, as well as comments. If it gets profane or counterproductive, though, it's best to disengage and delete from your wall (if on Facebook). You can also click on ‘Tag People’ when you’re uploading a post to your main grid and you will be able to click on a specific place in the photograph and type in their username here. But what are the advantages of doing this on your business accounts, and how do you do it? #Hashtag or #ThisIsAHashtag) So, having established all the great benefits of tagging people on social media, how exactly do you go about it? Although it doesn't have an official name, there is also the @ tag, which serves a different purpose. This list of nuances is far from complete, and I'm sure it's quite confusing for social media rookies in particular. On some social media sites you might see names preceded by the “@” symbol. In Facebook and Instagram, tagging notifies the recipient and hyperlinks to the tagged profile. How to tag someone on social media. Based on some recent work with clients, I realized that many (most?) You can use the @ tag in an individual status update to tag both individuals and organizations. Similarly to other social networks, use the @ symbol when you’re writing your LinkedIn post and an alphabetical list of your connections will pop up. In some cases you may use both @ and # tags to reference the same thing. Here are some nuances to keep in mind for some of the most frequently used channels and tools, based on my experience with each of them. You can add both @ and # tags when you're creating a scheduled post for a page. My general advice for tagging is "when in doubt leave it out." Years ago I created tips for using Twitter hashtags, which complemented a broader set of best practices guidance for using Twitter. You can add # tags to both pins and comments, but they're generally not very useful primarily due to platform limitations. The other side of tagging is when your business or brand is mentioned by someone on social media. With that in mind, the best way to think of the difference between these two tags is that using the @ refers to a person/group in a conversation, and the # refers to a topic of conversation. According to Merriam-Weber, the definition of a hashtag is: a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text 1  So what does that mean? For additional information on how # tags in particular work on various social media channels, click here. Let me try to clarify the differences and offer guidance on how to use # and @ tags... First, let's frame social media updates and comments in the context of interpersonal communication. Most of the time, however, it's better to use one or the other for a specific reference, as described above. @ tags don't work in company page updates, group posts, or group comments. Above all, social media is about being sociable, and getting the most out of it requires a significant degree of interaction with other accounts – whether that’s other brands, customers or influencers. If you're using a hashtag for the first time, you may have to look it up in advance to find the right one. You will have to know the exact hashtags you want to use in advance. Start your free trialHigh-volume or established business? Subscribe to Social Media Today to get the must-read news & insights in your inbox. The fact that these are our most popular SMART Articles illustrates the ongoing challenges people face in using social media effectively. You can also tag someone in an image you share on Twitter. On Twitter, it’s important to understand that the position of the tag in your post changes its audience. If you choose to add hashtags to a pin, you have to know the exact terms you want to use in advance as there are no drop-down options to choose from. From understanding when and where (Instagram, Twitter or Facebook) to use them to the more advanced steps such as how to optimize hashtags in order … Hashtags are words or multi-word phrases that categorize content and track topics on Twitter, Facebook, Instagram, and Pinterest. For example, a tweet with @potus and #potus indicates you're both talking about the President of the United States and alerting him (or whoever runs that Twitter account) about your comment. You can tag them in the caption by using the @ symbol in front of their Instagram username. But more than that social media helps you reach your target audience in a way small business never could before. Using the # tag generally indicates that you want to participate in a larger, ongoing conversation - for example, a conference (#SHRM15) or a popular subject (#socialmedia). 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